Proof Points

Case Studies & Results

Explore illustrative programs across Insurance, Home Services, and Programmatic — filtered by vertical so you can find the closest match to your growth goals.

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Stats shown are illustrative examples for design and storytelling — replace with verified LeadAxis results before launch.

InsuranceNational Auto Insurance Carrier

Qualified Auto Insurance Call Growth

Challenge: High call volume with inconsistent qualification and weak downstream conversion.
Approach: Introduced dynamic routing, live QA scoring, and geo-matched capacity controls.
Result: Illustrative uplift in connected qualified calls and lower wasted transfer rate.

38%

Qualified Call Lift

22%

Transfer Waste Down

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InsuranceRegional Medicare Advantage Marketer

Medicare Season Compliant Intake

Challenge: Seasonal spikes created consent and disclosure risk across high-intent traffic.
Approach: Consent capture checkpoints, disclosure scripts, and DNC-aware routing windows.
Result: Illustrative improvement in usable lead rate while keeping compliance gates intact.

27%

Usable Lead Rate

99%

Consent Capture

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Home ServicesMulti-Market HVAC Brand

HVAC CPA with Geo Precision

Challenge: Spend leaked into low-intent ZIPs and after-hours inquiry noise.
Approach: ZIP-level pacing, schedule-aware bidding, and tighter lead validation rules.
Result: Illustrative CPA reduction with steadier booked-appointment conversion.

31%

CPA Reduction

19%

Booked Appt Rate

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Home ServicesNational Pest Control Operator

Pest Control Lead Validation Loop

Challenge: Duplicate and low-intent form fills inflated CPL reporting.
Approach: Multi-signal validation, duplicate suppression, and feedback-loop scoring.
Result: Illustrative drop in invalid leads and clearer partner scorecards.

41%

Invalid Lead Drop

2.4x

Partner Score Clarity

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ProgrammaticEnterprise Demand Brand

Programmatic IVT & Viewability Lift

Challenge: Display and CTV spend was diluted by IVT and weak viewability.
Approach: Pre-bid filters, inventory scoring, and PMP packaging with QA thresholds.
Result: Illustrative IVT reduction and stronger viewability on prioritized inventory.

52%

IVT Reduction

78%

Viewability

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Home ServicesRegional Roofing Network

Roofing Seasonal Demand Capture

Challenge: Storm-driven spikes created unpredictable lead quality and capacity strain.
Approach: Weather-aware pacing, capacity caps, and qualification scripts for urgency intent.
Result: Illustrative smoother weekly CPL and better installer utilization.

34%

CPL Volatility Down

18%

Utilization Lift

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